Wednesday, September 5, 2018

Nike and Colin Kaepernick by Daniel W.

http://www.foxnews.com/entertainment/2018/09/04/as-nfl-offers-measured-response-to-nike-s-kaepernick-ad-other-reactions-range-from-support-to-outrage.html


This week, for its 30th anniversary of the “Just Do It” slogan, Nike revealed that Colin Kaepernick is the new face of the brand. The new advertisement, which shows a close up of Kaepernick, says “Believe in something. Even if it means sacrificing everything.” This is referring to Kaepernick’s police brutality protests during the National Anthem. President Trump was reported to say, “I think it’s a terrible message, but it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn’t do, but I personally am on a different side of it.” Kaepernick started his protests in 2016 and other players followed his lead. Most NFL players have stopped protesting because the NFL has passed a rule that would fine the players if they don’t stand for the Anthem. Although many Democrats believe this is freedom of expression, Republicans say that the NFL has a right to enforce rules on their employees. When the polarising advertisement was unveiled to the public, many said it was ironic that it said “sacrificing everything” even though Kaepernick is still a multi-millionaire. After the ad was unveiled, Nike stock lost four billion dollars in value. Nike says they expected this, but it will benefit them in the long term.


Are the NFL’s rules fair? Why did Nike choose to make Kaepernick the face of their brand? Why did they keep it a secret until now? Will politicians come together on this issue?

6 comments:

  1. I read somewhere that Nike had purposely stayed out of politics in the past to avoid backlash like this. So, I'm not sure why they chose to get involved now. Also, I don't know how they think that running this ad campaign will benefit the company, considering that most of the posts I have seen about it have been negative.

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  2. I dont see politicians worrying about this issue. Nike made him the face because he was standing well kneeling for his beliefs. I believe its been a secrete because of the backlash. Kaepernick did something he believed in and he lost his career for it. -madison s.

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  3. This was a horrible decision on Nike's part. They are probably about to lose so many endorsement deals with athletes. Also I feel like they are just doing it to bring more attention to the problem.

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  4. Considering Nike’s success has only gone up since running this ad, I think it was a great decision on Nikes part.- Dougie

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  5. I think that the NFL had every right to create a rule requiring athletes to stand. Its their team and they can make the rules on their athletes conduct. - marissa j.

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